In good condition with some crazing, refer to images. Midwinter Stylecraft Staffordshire England Fashion Shape 3 -60’ Stamped on the underside. 
 
The Midwinter ware from the pre-Second World War and immediate post-war periods are of good quality, but are conventional and of relatively little interest to collectors. Stylecraft was introduced in 1953 and was the first of the ‘modern’ Midwinter wares. In summer 1952 Roy Midwinter had returned from a sales trip to Canada disappointed in the reception of the company’s offering, but with advice to examine the shapes and patterns being produced by new, young designers in California. The result was ‘Stylecraft’, a modern shape that differentiated itself in the market, yet was practical and ‘not too different’. The range was released in February 1953 with ’40 shapes and 36 contemporary patterns’. The Fashion shape, released in 1954, took the Midwinter look to another level. The shape fully embodied the organic modernism of the American designers. The flatware was now rimless - regarded as a bold step at the time – and the pots and bowls had free-flowing, fluid lines.
 
Dimensions: 
 
Depending on the location, item, and weight, interstate shipping can be arranged and calculated prior to purchase.
 
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